When Blue reaches out first
Good-morning and goodnight messages, check-ins Blue schedules for itself, and why Blue eases off when you go quiet.
The clearest difference between Blue and a chatbot is that Blue doesn't just wait for you. It has a rhythm of its own — anchored to your clock, the wake and bed times you set during onboarding.
The daily anchors
- Good morning — at your wake time, Blue opens the day with a message. If you're already mid-conversation, it adapts rather than barging in. This is on every plan, including Free.
- Daily guidance — about an hour after you wake, your Today card arrives (Plus and Pro).
- Goodnight — at your bed time, Blue closes the day. This one is Plus and Pro — on Free you get the morning greeting but not the evening one.
Check-ins Blue schedules for itself
Sometimes mid-conversation Blue decides a follow-up would help — you mention a hard conversation coming Thursday, and Blue quietly notes to circle back. You don't see the scheduling; you just get the message later: "how did it go with your brother?"
Check-ins are polite. If you're in the middle of a conversation when one comes due, it waits rather than interrupting. They're different from reminders, which you ask for explicitly and which always deliver — see Reminders, prompts, and check-ins for how the kinds differ.
Reviews open as conversations
On Plus and Pro, when a week or month closes, Blue doesn't just file the review somewhere — it starts a conversation about it, with the whole review in mind, so you can react, push back, or go deeper. See Reviews and Ahead.
How these reach you
Proactive messages arrive in the app and web portal, by push notification on mobile, and — for the bigger moments like guidance and reviews — by email. If you've connected a messenger and set it as primary, Blue's outreach lands there too, which is the most natural way to live with it.
You can tune all of this by type in your notification preferences — keep the mornings, skip something else. See Notifications and your Rhythms.
Blue eases off when you go quiet
If you stop showing up for a while, Blue doesn't fill your inbox to win you back. Proactive touches taper off after several idle days — check-ins pause first, the daily rhythm winds down after that, and reminders persist the longest (you asked for those explicitly). Come back and say anything, and the rhythm resumes.
That's deliberate. A companion that respects your silence is easier to return to than one that nags.