What is Blue?
What Blue actually is, the daily loop that makes it compound, and what each plan honestly includes.
Blue is an AI life partner made by Activated Human. It isn't a task app, and it isn't a chatbot that forgets you between sessions. It's a companion you talk to about your life — one that remembers, and one that reaches out to you first.
One ongoing conversation
You and Blue share a single continuous conversation. You can type, send voice notes, or share photos and PDFs. Each night around 4am your time, the day's thread quietly closes and a fresh one opens — but nothing is lost. Blue carries what matters forward.
That conversation follows you everywhere. Talk from the web portal, the iOS or Android app, Telegram, WhatsApp, or Discord — it's the same Blue with the same memory, wherever you type.
Blue reaches out first
Most AI tools wait for you. Blue doesn't. It says good morning around your wake time, and if you asked it to circle back on something — or it decided a check-in would help — it follows up on its own. On Plus and Pro, it also delivers daily guidance about an hour after you wake, and opens conversations about your week, month, quarter, and year as each one closes.
And if you go quiet for a while, Blue eases off rather than filling your inbox.
The quiet overnight work
While the thread switches over each night, Blue does its distilling: it summarizes the day, prepares your guidance for tomorrow (Plus and Pro), tends your Life Vision (Plus and Pro), and — on Pro — updates your Living Profile, a careful, evidence-backed picture of who you are, built only from things you've actually said and done.
Where it all shows up
- Today — your daily guidance card: a theme, priorities, mindset, and suggested actions.
- Self — your Persona (the evidence-backed picture of who you are, with its recent shifts) and your Life Vision, which you ratify and shape yourself.
- Rhythms — your day and week at a glance: Blue's rhythm (rituals, prompts, reviews) and your reminders.
- Reviews — retrospectives from weekly to yearly, each paired with a forward-looking "Ahead" — plus the Timeline, the zoomable story of your life so far.
What the plans mean
To be plain about tiers: the Free plan is real Blue — conversation (up to 15 messages a day), the morning message, reminders and check-ins, search across everything, and a light version of the Vision loop. Memory on Free reaches back 30 days.
Plus adds persistent memory, the Today guidance card, and weekly and monthly reviews. Pro adds our most capable model, the Living Profile, deeper handling of what you send, and the integrations that let Blue act in your world: Google Calendar, Todoist, and Notion.
Every new account starts with a free 14-day Pro trial — no card required — so you meet the full version of Blue before deciding anything. See Your 14-day trial for exactly how that works.