Your 14-day trial
Every new account starts on a free 14-day Pro trial — what that includes and what happens when it ends.
When you create an account, Blue starts you on a full Pro trial for 14 days. It begins automatically — there's nothing to activate and no card to enter.
What the trial includes
For two weeks you have everything Pro offers:
- Blue on our most capable model
- Persistent memory — no 30-day window
- The Today guidance card each morning
- Reviews from weekly to yearly, each with its forward-looking "Ahead"
- Your Living Profile, tended nightly from evidence in your conversations
- Integrations Blue can act on: Google Calendar, Todoist, and Notion
- Voice notes, photos, and document processing in chat
We start everyone on Pro deliberately. It's hard to judge whether Blue is for you without meeting the whole of it — especially the parts that only show their value after a week of mornings.
What happens when it ends
If you haven't subscribed by day 14, nothing is charged. Your account simply moves to the Free plan — there's no lockout and no hard wall.
What changes on Free, plainly:
- Conversation continues, up to 15 messages a day
- Blue's working memory reaches back 30 days instead of everything
- Today, Reviews, and nightly Living Profile tending pause
- Blue can no longer act on your connected apps
What you keep: everything else. Your conversation history, your Life Vision, and the Persona Blue built during the trial all stay visible. Nothing is deleted. If you upgrade later, Blue picks up where it left off.
Upgrading
You can upgrade at any point — during the trial or after — from Account → Subscription or the Upgrade screen. On the web you check out through Stripe; on iOS and Android, through your app store.
- Plus — $29/month, or $22/month billed yearly
- Pro — $59/month, or $44/month billed yearly
The short version of the difference: Plus is about continuity — persistent memory, daily guidance, and reviews. Pro is about depth and action — the most capable model, the Living Profile, and the integrations.
One trial per person
The trial runs once per account, ever, and creating a new account with a variation of the same email won't restart it. If your trial has lapsed and you want to test something specific before subscribing, contact us — a real person reads every message.