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Getting startedUpdated July 9, 2026

Your 14-day trial

Every new account starts with 14 days of everything, no card. What that includes and what happens when it ends.

When you create an account, Blue starts you with 14 days of everything. It begins automatically: there's nothing to activate and no card to enter.

What the trial includes

For two weeks you have everything Pro offers:

  • Blue at full depth, including the deeper synthesis
  • Persistent memory: no 30-day window
  • The Today guidance card each morning
  • Reviews from weekly to yearly, each with its forward-looking "Ahead"
  • Your Living Profile, refreshed nightly from evidence in your conversations
  • Integrations Blue can act on: Google Calendar, Todoist, and Notion
  • Voice notes, photos, and document processing in chat

The trial includes everything on Pro for 14 days, including the parts that only show their value after a week of mornings.

What happens when it ends

If you haven't subscribed by day 14, nothing is charged. Your account simply moves to the Free plan: there's no lockout and no hard wall.

What changes on Free:

  • Conversation continues, up to 15 messages a day
  • Blue's working memory reaches back 30 days instead of everything
  • Today, Reviews, and nightly Living Profile updates pause
  • Blue can no longer act on your connected apps

What you keep: everything else. Your conversation history, your Life Vision, and the Persona Blue built during the trial all stay visible. Nothing is deleted. If you upgrade later, Blue picks up where it left off.

Upgrading

You can upgrade at any point, during the trial or after, from Account → Subscription or the Upgrade screen. On the web you check out through Stripe; on iOS and Android, through your app store.

  • Plus: $29/month, or $22/month billed yearly
  • Pro: $59/month, or $44/month billed yearly

The short version of the difference: Plus is about being seen (persistent memory, the Living Profile and its weekly diff, daily guidance, and reviews). Pro is about action (standing intentions, the integrations, and deeper synthesis).

One trial per person

The trial runs once per account, ever, and creating a new account with a variation of the same email won't restart it. If your trial has lapsed and you want to test something specific before subscribing, contact us. A real person reads every message.