Plans and pricing

Blue has three plans: Free, Plus, and Pro. Every new account starts on a 14-day Pro trial, so you meet the full version first — see Your 14-day trial for how that works. Here's what each plan honestly includes once the trial ends.

Free

Free is real Blue, not a teaser. You get:

• Conversation, up to 15 messages a day
• The good-morning message
• Reminders and check-ins
• Search across everything you've shared
• A light version of the Life Vision loop — adding, affirming, and ratifying elements

The main limit is memory: on Free, Blue's working memory reaches back 30 days. Older context isn't held in mind the way it is on the paid plans.

Plus — $29/month, or $22/month billed yearly

Plus is about continuity. It adds:

• Persistent memory — no 30-day window; Blue carries your history forward
• Today, your daily guidance card
• Reviews — weekly and monthly retrospectives, each with a forward-looking "Ahead"
• The goodnight message
• The full Vision loop, including evolving and releasing elements
• Document (PDF) generation in chat

One honest note: Plus and Free run on the same underlying model. What Plus buys you isn't smarter replies in the moment — it's the memory, guidance, and reviews that compound over time.

Pro — $59/month, or $44/month billed yearly

Pro is about depth and action. On top of everything in Plus, it adds:

• Blue's most capable model
• Your Living Profile — an evidence-backed portrait of who you are, tended nightly
• Deeper handling of what you send — audio, video, and image processing
• Web search
• Integrations Blue can act on: Google Calendar, Todoist, and Notion. Blue can read and write them directly.

Monthly vs yearly

Yearly billing lowers the effective monthly price:

• Plus — $29/month, or $22/month when billed yearly ($264/year)
• Pro — $59/month, or $44/month when billed yearly ($528/year)

You can switch between monthly and yearly when you subscribe or change plans.

How to choose

• If you want a companion that remembers and gives you daily guidance and reviews, Plus is the fit.
• If you also want Blue building a lasting picture of you and acting on your calendar, tasks, and notes, choose Pro.

You can change plans at any time from Account → Subscription — on the web you check out through Stripe, and on iOS or Android through your app store. Downgrading never deletes anything: your history, Vision, and Persona all stay readable. See Managing your subscription for the details.