Plans and pricing

Blue has three plans: Free, Plus, and Pro. Every new account starts with 14 days of everything, so you meet the full version first. See Your 14-day trial for how that works. Here's what each plan includes once the trial ends.

Free

Free is real Blue. You get:

• Conversation, up to 15 messages a day
• "Blue noticed…" capture receipts: you watch memory form as you talk
• The good-morning message
• Reminders and check-ins
• Search across everything you've shared
• A light version of the Life Vision loop: adding, affirming, and ratifying elements

The main limit is memory: on Free, Blue's working memory reaches back 30 days. Older context isn't held in mind the way it is on the paid plans.

Plus: $29/month, or $22/month billed yearly

Plus is about being seen. It adds:

• Persistent memory: no 30-day window; Blue carries your history forward
• Your Living Profile: an evidence-backed portrait of who you are, refreshed nightly
• "What Blue learned this week": a weekly diff of your profile, not a dashboard
• Memory citations: every insight links back to the conversation it came from
• Today, your daily guidance card
• Reviews: weekly and monthly retrospectives, each with a forward-looking "Ahead"
• The goodnight message
• The full Vision loop, including evolving and releasing elements
• Document (PDF) generation in chat

Plus also runs conversation on a more capable engine than Free. See What powers each plan for the plain-language version.

Pro: $59/month, or $44/month billed yearly

Pro is about Blue acting on what it knows. On top of everything in Plus, it adds:

• Standing intentions: tell Blue what to look after in plain language; it proposes, you approve with one tap, it acts. Nothing runs without your say-so.
• Integrations Blue can act on: Google Calendar, Todoist, and Notion. Blue can read and write them directly.
• Web search
• Deeper handling of what you send: audio, video, and image processing
• Quarterly and yearly reviews, and deeper weekly synthesis

Monthly vs yearly

Yearly billing lowers the effective monthly price:

• Plus: $29/month, or $22/month when billed yearly ($264/year)
• Pro: $59/month, or $44/month when billed yearly ($528/year)

You can switch between monthly and yearly when you subscribe or change plans.

How to choose

• If you want to be seen, Plus is the fit: a companion that remembers, builds a lasting picture of you, and shows you each week what it learned.
• If you also want Blue to act, choose Pro: standing intentions, and hands on your calendar, tasks, and notes, always with your approval.

You can change plans at any time from Account → Subscription. On the web you check out through Stripe, and on iOS or Android through your app store. Downgrading never deletes anything: your history, Vision, and Persona all stay readable. See Managing your subscription for the details.