Exporting and deleting your data
Export is by request and account deletion is immediate and permanent. The mechanics of both, including what does not exist: a per-memory delete button.
Both exist, and here is exactly how each works.
Export
Your memory is yours, and you can get a copy of your data. Export is by request: there is no self-serve export button. Contact us and a real person prepares the export for you. We would rather say that plainly than hide it behind a settings page that does not exist.
Deletion
You can delete your account at any time from Account, in the danger zone at the bottom of the screen, on the web, iPhone or Mac. Deletion is immediate and permanent. It erases your conversations, attachments, search index and analytics rows, ends any Blue subscription billed through Stripe, and removes Blue's slice of your account. Logs and backups expire on their retention windows.
What stays: the shared Activated Human sign-in (your email, Apple or Auth0 identity, Stripe customer and any other product's subscription), and a hashed trial record so a re-signup does not restart the 14-day trial or reset the message cap. Signing in again starts a fresh, empty Blue.
If you subscribed through the App Store or the Mac App Store, manage that subscription in the store; see Managing your subscription.
If you would rather step away than leave, support can soft-close an account instead, which is reversible. Downgrading is not deletion either: moving to a lower plan or letting a trial lapse never erases anything.
What does not exist: a per-memory delete button
There is no button that makes Blue forget an individual memory. Blue is built on a different bet: everything it believes about you can be asked for in chat, and when its reading of you is wrong you say so and the reading updates. Vision items can be let go or deleted one by one, and incognito chats are never remembered in the first place. Export and full deletion are the hard exits.
If per-entry deletion is a requirement for you, we would rather you know before you invest than after. The full picture of what Blue stores and who can see it is in Privacy and your data.